Technology

Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. A marketing technologist is a technically skilled person who designs and operates technology solutions in the service of marketing. This isn’t just about embedding IT services within marketing, though. Good marketing technologists strive to understand the context of the technology. They’re passionate about reimagining what marketing can do in a digital world.

Technology

The 8 Best Subscription Apps for Shopify in 2021

As you know, we’re big fans of lifecycle marketing and increasing your customer lifetime value by increasing your number of repeat purchases. The fastest way …

The 10 Best Shopify Apps to Take Your Store to the Next Level
Technology

The 10 Best Shopify Apps to Take Your Store to the Next Level

Chock-full of features and easy to use, Shopify is one of the world’s leading ecommerce platforms. All sorts of businesses, from SMBs to big brand …

How eCommerce Businesses Can Maximize Outcomes with Email List Segmentation
Technology

How eCommerce Businesses Can Maximize Outcomes with Email List Segmentation

As an ecommerce business owner, you likely already understand the value of connecting with your customers through email. In fact, over 80% of small business owners rank email …

Technology

The ABCs of eCommerce: An eCommerce Glossary

Pretend you’re a cobbler — the shoemaker, not the warm fruit dessert. You have specialized tools and terminology that are unique to your trade. Fun …

Technology

The Best Way to Turn Customers into Repeat Purchasers (or the Magic of the Post-Purchase Email)

Email marketing is one of the sharpest tools in your lifecycle marketing tool shed. The average return on investment with email marketing is $42 per dollar …

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